Open Houses … Fact vs. Myth

I should start by saying, I am a HUGE fan of public open houses when homes are listed for sale. Whenever possible, I hold at least one home open every Sunday in Shreveport, Bossier City, Haughton or Benton.

All real estate agents know that sellers like their houses to be held open on weekends. Many agents feel like it’s a waste of time because ‘listings don’t sell during open houses’.

There are more elements to that 2-4 time frame that may not be considered and all of them center around the marketing effort that goes into promoting an open house.

Let me be clear, it may be true that the buyer for that particular house may not show up at a Sunday open house. MAY NOT.

So how does an open house benefit sellers?

There have been occasions that the right buyer shows up at an open house but those cases are rare. The benefits from having your agent hold the home open lie in the extra marketing that takes place which doesn’t happen otherwise. An open house, when property advertised, shows up in the paper and various pop ups online with websites like Realtor.com and Zillow. In essence, it shows up as a shout-out in every possible marketing venue available.

Then there are the directional signs. Curious people, home shopping at that moment or not, will many times drive through the area just to see where the signs lead and that can spark an interest to make an appointment to see the home. Directional signs can lead otherwise ‘non-shopper’s into deciding it’s time to move. And they just might want your house.

Add to all of that, social media buzz. All good agents tweet, Facebook, Instagram and post everywhere on social media that an open house is coming up. I like to also take snapshots and videos while I am inside the house, during the open house, and hash tag the open house, the address and features and blast them on social media for that couple of hours.

Fact is, a home gets more attention any time an extra marketing effort takes place. Open Houses, when promoted correctly, are definitely an extra marketing effort.

So … FACT: Open houses create buzz for any home that is being held open. MYTH: Open Houses are a waste of the seller’s and agent’s time. WHEN PROMOTED PROPERLY an open house is a huge marketing burst for any listing.

My advice … make sure your listing agent is prepared to hold your house open!!

#OpenHouse #RealEstate #Shreveport #BossierCity #Haughton #DawnThomas

*Do you have questions about selling your home, buying a home or anything regarding real estate? Contact me at your preferred method and I’ll get back to you as quickly as possible. My email is dmothomas@gmail.com. You can call or text me at 318-344-3731.

IMG_4725smallerremax

Dawn Thomas is affiliated with

Century 21 Elite
4012 Benton Road, Suite 110
Bossier City, LA 71111
318-746-8000
Each office independently Owned & operated

Louisiana license #19075

 

Thinking you want to buy a home in Shreveport, Bossier City, Haughton, Doyline or surrounding areas of northwest Louisiana. Buying home in Louisiana is easy with the best agent in Shreveport, Bossier City, Haughton, Doyline and northwest Louisiana. If you’re looking to sell your home contact Dawn Thomas, the best listing agent in northwest Louisiana specializing in Shreveport, Bossier City, Haughton, Doyline and surrounding areas. Call Dawn with all of your questions on how to list a home for sale or how to sell a home in Louisiana. Search homes for sale on Dawn’s Century 21 website at www.dawnthomas.c21.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s